Use the Cost Per Inquiry Report to measures the success of your advertising (Administration > Reports > Sales > Advertising > Cost Per Inquiry). This report compares how much you spent related to the number of inquiries you received and the sales from those Inquiries.
Filters
- Interest: Marketing interests allow you to link a lead and their purchases to a specific interest. For example, when a customer that is interested in barbecues comes into your store, an employee can select the BBQ & Grill marketing interest when they input the lead. You can then follow up with a marketing campaign to encourage a new purchase.
- You can add an interest to a customer using the Customer screen (Customer > Open a customer > Marketing > Interests tab).
- Advertising Code - Use advertising codes to track the success and profitability of your advertising by associating specific advertisements to interest inquiries in the application. Once advertising codes are associated with a lead, reports can be generated to determine lead generation rates and ROI for each advertisement.
- Advertising codes are added to the interests on a customer account. You can add an interest to a customer using the Customer screen (Customer > Open a customer > Marketing > Interests tab).
Security Permissions Required
| Category |
Function |
| Admin-Reports |
Can Access Reports Tree Branch |
| Can Access Reports - Marketing |