Sales By Creative Report

Use the Sales By Creative Report to see sales by creative, e.g. billboard, direct mail, email, phone call, fair, or magazine ad (Administration > Reports > Marketing > Campaigning > Sales By Creative).

The date the customer initially inquires and the date that they actually purchase are the two important factors in this report.

• Inquired: Base the report on the inquired date. For example, you are saying "Of the customers who inquired in the first quarter of this year, how long did it take them to make a purchase decision."

• Ordered: Base the report on the ordered date. For example, you are saying "Of the customers who ordered last month, how long did it take them to make a purchase decision.

• Interest: Marketing interests allow you to link a lead and their purchases to a specific interest. For example, when a customer that is interested in barbecues comes into your store, an employee can select the BBQ & Grill marketing interest when they input the lead. You can then follow up with a marketing campaign to encourage a new purchase.

 - You can add an interest to a customer using the Customer screen (Customer > Open a customer > Marketing > Interests tab).

• Creatives: A creative is what you present to a customer in any form. A creative could be a billboard, direct mail, email, phone call, fair or magazine ad.

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